FragranceIntense.com

Ad Spend Simulator

United States · Luxury Perfumes · Q2 2026

Avg Price $45
Range $30 – $101
Margin 20%
Profit/Unit $9.00
Market USA
Strategy Overview

Volume Play

TikTok increases total site traffic by 200%+ vs Google-only. More eyeballs, more sales.

Branding Effect

TikTok visitors who don't buy return via Google later — making Brand Search cheaper and more effective.

Inventory Match

Google for high-margin niche oils (Ajmal, Lattafa). TikTok for high-volume viral clones that trend easily.

Industry Benchmarks — Luxury Perfumes USA
Metric
Google Ads
TikTok Ads
Goal
Direct Sales (Harvest)
Brand Discovery (Create)
CPC
$0.20 – $0.41
$0.13 – $0.22
CVR
3.5% – 7.5%
1.1% – 2.5%
CPA
$8 – $18
$6 – $15
AOV
$85+ (stock up)
$45–$60 (impulse)
ROAS
3.0x – 4.5x
2.5x – 3.8x
Best For
Ajmal, Lattafa (niche)
Viral clones & must-haves
ROAS Scaling Model
As spend increases past threshold, platform algorithms optimize and ROAS scales. Orders also increase by ~18% due to brand momentum and retargeting loops.
Google Ads

After $3,000 — ROAS starts at 4.70x, increases +0.12x per $200

TikTok Ads

After $1,500 — ROAS starts at 2.60x, increases +0.12x per $200

Meta Ads

After $1,000 — ROAS starts at 2.40x, increases +0.12x per $200

Optional

Native after $800 at 1.80x / Influencer after $1,000 at 3.00x, +0.12x per $200

G
Google Ads65% — Demand Harvest
Direct Sales — Brand Searches (Ajmal, Lattafa, Niche Oils)
Monthly Budget$6,500
$0$60,000
65%
25%
10%
$95
Live ROAS 4.70x
Base CPC $0.28
Base CVR 4.8%
Threshold $3,000
Scale +0.12x / $200
T
TikTok Ads35% — Discovery Engine
FragTok Viral — Clones, Must-Haves, Impulse Buys
Monthly Budget$3,500
$0$50,000
45%
35%
20%
$62
Live ROAS 2.60x
Base CPC $0.14
Base CVR 1.2%
Threshold $1,500
Scale +0.12x / $200
M
Meta AdsOptional — Retargeting
IG/FB Retargeting — Catch TikTok and Google Bounces
Monthly Budget$0
$0$20,000
$58
Live ROAS —
Base CPC $0.32
Base CVR 2.2%
Threshold $1,000
Scale +0.12x / $200
+
More Channels
Native Ads (Taboola/Outbrain)
Budget$0
$0$10,000
CPC $0.18
CVR 1.0%
Threshold $800 / 1.80x
Influencer Marketing
Budget$0
$0$20,000
CPE $0.08
CVR 3.5%
Threshold $1,000 / 3.00x
$
Simulation Results

Total Monthly Ad Spend

$10,000
Google
Meta
TikTok
Total Traffic
0
monthly visitors
Total Orders
0
monthly sales
Revenue
$0
AOV-weighted
Blended AOV
$0
avg order value
Blended CVR
0%
clicks to orders
Blended CPC
$0
cost per click
ROAS
0x
revenue / spend
CPA
$0
cost per order
First-Order Profit (20% Margin)
$0
Gross Profit minus Ad Spend (single purchase)
LTV-Adjusted Profit
$0
Perfume customers return — real profitability

Customer Lifetime Value Multiplier

2.5x
2.5x
Perfume customers have high repeat rates. A 2.5x LTV means each customer eventually generates 2.5 times their first order value. As spend increases, more customers are acquired and LTV profit compounds rapidly.

Platform Breakdown

Platform Spend ROAS Clicks Orders AOV Revenue 1st-Order P/L LTV Profit CPA LTV ROI

Advanced Metrics